Just Play to return to MCM Comic Con London

Following the successful showcase of its Disney Doorables, Star Wars Doorables, Inside Out 2 and Stitch product lines at MCM Comic Con London this May, Just Play has announced it will return to the convention this October with an even fuller range of products for show-goers to discover.

The Just Play team says that its presence at the May show, which was described as a “three-day celebration of all things pop culture”, featured first looks at new releases of products hitting retail this autumn, all presented on a 30sqm stand packed with impactful displays, as well as a Disney Doorables photo point and show deals.

Tess Parsons-Broome, UK marketing manager at Just Play, said: “We knew the time was right to take some of our hottest Disney and Star Wars lines to visitors of a UK-based Comic Con event, but the reaction was so good that we will be returning for this autumn’s MCM Comic Con London. The October event will present an unmissable further opportunity to grow the fanbase for these pop culture lines at a key point in the retail calendar.”

toyworldmag.co.uk/just-play-to-return-to-mcm-comic-con-london/