Khloé Kardashian debuts first signature fragrance
Global icon and entrepreneur Khloé Kardashian, in partnership with Luxe Brands, is launching her first signature fragrance: XO Khloé. XO Khloé. It made its preview to the world at luxury retailer Harrods in the UK, followed by exclusive US partner and beauty destination Ulta Beauty, on 12/1.
Personal creation
The brand draws inspiration from Khloé herself – capturing her positive spirit and the light she shares with everyone – to result in her most personal creation yet. XO Khloé, with its ultra-luxe design and scent, highlights Khloé's evolution as an entrepreneur, sister, and mother. From the exquisite bottle to its modern sensibility and inspirational message, the brand transcends traditional execution from the category to deliver an upscale pillar fragrance which stands at the intersection of luxury, experiential storytelling, and high-end perfumery.
XO Khloé is a unique collaboration from two award-winning, world-class perfumers – Master perfumer, Alberto Morillas, and Senior perfumer, Clément Gavarry of Firmenich, worked together to create this olfactive masterpiece.
High-end artisan perfumery
The luxurious new scent bridges high-end artisan perfumery with trend-forward olfactive appeal. Addictive and sensual, XO Khloé is a floral fragrance that indulges the senses with a delicate bouquet of crystallized rose petals, a touch of praline, sexy musks and soft woods.