Kids India opens registration under new director
After a successful 10-year presence in India, Spielwarenmesse eG is strengthening its commitment to growth. Exhibitors can register now for Kids India 2025, which takes place from 6 to 8 October 2025 at the Bombay Exhibition Centre in Mumbai. To drive forward continued expansion in the pioneering Indian market, Tanu Ailawadi – previously the Project Manager – has been appointed Managing Director of Spielwarenmesse India Pvt Ltd.
Onward with expertise
"We see enormous potential in the Indian toy market and we are seeking to develop this further,” says Christian Ulrich, Board Spokesperson at Spielwarenmesse eG. “We are therefore all the more delighted to have such a highly experienced trade fair and marketing expert as Tanu Ailawadi heading Kids India.”
Strongly international character
With the event in Mumbai, Spielwarenmesse eG is promoting the international business opportunities in the Indian toy sector. By participating in Kids India, manufacturers benefit from access to the largest market of children and under-14s in the world – one that represents 25% of the entire population. Retailers, distributors and buyers, conversely, have the opportunity to secure new sources of supply from among the creative Indian exhibitors. The performance of this year’s edition confirmed the status of the leading B2B fair for toys, sports goods and children’s products in India, attracting 5024 trade visitors from 31 countries to Mumbai. The 127 exhibitors who attended included businesses from Japan, Austria, Sri Lanka and South Korea, amongst others.
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