Toy market news

Kim Boyd to lead Hasbro’s newly formed global brands and consumer innovation team

Effective immediately, Kim Boyd has been promoted to head of global brands and consumer innovation at Hasbro. In her new role, Boyd will be responsible for driving the company’s brands globally with consumer-led innovation. Working across the company’s toy and game franchises, and in partnership with eOne and Wizards of the Coast, she will spearhead global commercial and consumer alignment. Boyd will be based in Hasbro’s Pawtucket headquarters and report to Eric Nyman, chief consumer officer and COO of Hasbro.

Boyd joined Hasbro in 2006 and has held several leadership positions at Hasbro, most recently senior vice president and general manager of global brands. She has led brand teams across several categories, along with her successful experience leading marketing across all Hasbro brands in the North American region for Hasbro’s toy and game business.