LEGO feat. Van Gogh
The LEGO Group unveiled the LEGO Art Vincent van Gogh - Sunflowers set. Created in close collaboration with the Van Gogh Museum in Amsterdam, the brick-built painting captures the iconic brushstrokes of Van Gogh’s masterpiece.
Immersing in Van Gogh’s art
The 2615-piece set enables fans to immerse themselves in Van Gogh’s art and to learn more about the inspiration behind one of his most beloved paintings: Sunflowers (1889). The set has been carefully designed to create a 3-D brick version focusing on the three radiant shades of yellow and Van Gogh’s famous use of light and shade. The set features the 16 sunflowers of the painting with adjustable petals, a removable frame, a tile with Van Gogh’s signature and a hanger element to display.
Celebrating the launch in March
Celebrating the launch of the product on the 1st of March, the LEGO Group has created two lifestyle brick replicas of the painting which will be permanently displayed in the LEGO Store, Amsterdam and the Van Gogh Museum from that date on. LEGO fans in Amsterdam and Marseille will be able to meet the LEGO set designer, Stijn Oom, and get their set signed at the LEGO Stores on 1st March and 2nd March respectively. Throughout this year, more fun activities will be organized in partnership with the Van Gogh Museum in Amsterdam. A brick-built LEGO installation will be on view in the museum from June – August 2025 and will later be housed at LEGO House Billund and LEGO World, Utrecht. To make this experience available to all, a virtual curated tour will be created with the Van Gogh Museum enabling LEGO enthusiasts worldwide to enjoy the installation from the comfort of their homes.