Toy market news

Lego unveils exceptionally strong first-half results

The Lego Group has announced large increases in both sales and profits, with growth in all market sectors.

The Lego Group has reported a net profit of more than 6.3b Danish kronor ($954m) for the first half of 2021 – an increase of 140% on the same period in 2020, which was itself a strong period for the company, despite the lockdowns which began during this time. Revenue increased by 46% to 23b kronor in the same period.

The company confirmed that all its market groups delivered double-digit consumer sales growth with products which appealed to builders of all ages and interests. Top-performing themes included Lego City, Lego Star Wars, and Lego Harry Potter.

toyworldmag.co.uk