LEGOLAND Shanghai Resort launches its full resort concept video
In early November, Merlin Entertainments once again attended the China International Import Expo (CIIE) to showcase LEGOLAND Shanghai Resort, its new international IP theme park. As a comprehensive destination specially designed for families with children aged 2 to 12, LEGOLAND Shanghai Resort showcased itself with a booth themed “Here in Shanghai, let your imagination run wild”, officially announcing its opening in summer 2025 and demonstrating its holistic park experience through the full resort concept video, which vividly portrayed the remarkable charm of the eleventh LEGOLAND worldwide and the very first in China.
Launching membership program
Meanwhile, LEGOLAND Shanghai Resort has launched its membership program, inviting the public to sign up for exclusive sneak peeks of construction progress, ticket launches and limited-edition product launches, and embark on a family journey of creativity and unlimited imagination.
Full resort concept
At the CIIE booth, LEGOLAND Shanghai Resort unveiled its full resort concept video, presenting to the public the unique charm of being the first international IP family entertainment theme park in the Yangtze River Delta region.