Toy market news

License It! Competition winners named at Licensing Expo

The live finale of the License This! competition took place yesterday at Licensing Expo, and two winners were named.

Catoms: Atoms with Attitude from designer Kieche Meleson O’Connell was named the winner of the Character & Animation category. O’Connell reimagined the periodic table with cats, each featuring different coat patterns, powers, and personalities.

Stef “Sharky” Shultz won the Brand & Design category with Hunnie Bumble & Friends. Hunnie Bumble is a quirky queen bee who lives in a world of her own. Along with her friends, she embarks on colorful adventures.

Each of the winners presented alongside four other finalists in front of an audience, as well as a judging panel of nine senior executives. The winners will each “take home” a 100-square-foot booth at next year’s Licensing Expo, one-year memberships to Licensing International and Products of Change, and a consultation with the judges.