Licensing cooperation: McDonald’s feat. Minecraft
From crafting pixel-perfect replicas of our Golden Arches and world-famous menu items, to stacking block upon block into full-on restaurants, fans have been building their love for McDonald’s into Minecraft for years. Now, inspired by their imagination – and the global big screen adventure, A Minecraft Movie, debuting in theaters April 4 – we’re bringing the game’s cinematic world to McDonald’s. Introducing, A Minecraft Movie Meal and A Minecraft Movie Happy Meal, dropping together for the first time ever at McDonald’s restaurants nationwide.
Epic collaboration
Starting April 1, for a limited time, McDonald’s is entering the portal for an epic collaboration, and the meals are only the beginning. Fans can also take their creativity to the next level with access to digital experiences, custom-designed collectibles and much more – only at McDonald’s.
Six collectibles
A Minecraft Movie Meal stars one of six collectibles inspired by some of McDonald’s most beloved characters and menu items, and popular A Minecraft Movie treasures - collect them all to stock up your inventory. Each collectible comes with a matching card and a code that fans can redeem to unlock the corresponding, exclusive skin in the Minecraft Marketplace.