Toy market news

Licensing Expo Virtual prepares for launch

Next week, the digital doors to Licensing Expo Virtual will open, and now, the final lineup has been revealed.

Global Licensing Group in partnership with Licensing International says that more than 3,200 meetings have already been scheduled for the free event that aims to connect the nearly $300 billion global licensing community. Intellectual property (IP) owners, manufacturers, retailers, and others with interest in the licensing space will take part in content and networking sessions throughout the event from Aug. 24-26.

Content on-deck includes a new retail “Ask Me Anything” program, Digital Brand Roadshows, Live Keynotes, the Licensing International Excellence Awards, and new Sustainability Clinics.

More than 200 exhibitors will take part in the event, including Activision, Beanstalk, Crayola, Dr. Seuss, Games Workshop, MGM Studios, Scholastic, SEGA, ViacomCBS, Warner Bros., WWE, and more. The thousands of attending companies include Amazon, Bioworld Merchandising, Hot Topic, J&J, Microsoft,, PopSocket, Primark, Ross, rue21, Toys R Us, Walmart, and more.