Licensing International at the 2024 Markenfestival

Licensing International, the global organization for brand licensing, is presenting at the Brand Festival 2024 in Düsseldorf as a speaker in cooperation with Brandora. The event will take place on August 29, 2024 under the motto "Branding needs Influence" and offers a platform for brand experts to develop new perspectives and gain insights into the future of branding.

Licensing International on the "Blue Stage"

Under the leadership of Ute Stauss, who took over as Managing Director of Licensing International Germany in February, the association is breaking new ground. The declared aim is to increase the visibility and relevance of the association, significantly expand the network and create real added value for members. 
In 2024, Licensing International Germany is focusing on consolidation and testing new formats," explains Ute Stauss, "As part of a comprehensive analysis, I have carefully determined the needs and concerns of our members."

For the first time, the organization will take to the "Blue Stage" at the brand festival in Düsseldorf in cooperation with Brandora, where it will meet a wide range of brands and brand experts. "The ESB has successfully managed to bring together an impressive panel of participants over the past three years. Here, decision-makers from one brand meet decision-makers from another brand," explains Yvette Vaessen, editor of Licensing Post, "Brandora has been a media partner of the festival since day one."

Licensing International presents three lectures

• Licensing 4.0: Ute Stauss, Managing Director Licensing International Germany, and Yvette Vaessen will give a comprehensive overview of the current trends and challenges in the licensing business.

• Gaming and anime: growth drivers in the licensing business: Steve Manners, Managing Director UK & Head of Global Marketing at Licensing International, will highlight the boom in gaming and anime as growth drivers in the licensing business and show how brands can take advantage of the growing demand for products from these areas.

• Global growth areas in the licensing business": Ute Stauss introduces the global growth areas in the licensing business and presents exciting case studies and examples of licensing.

The Markenfestival 2024

The brand festival is being organized for the third time by ESB Marketing Netzwerk and D.LIVE. Around 500 participants from Germany, Austria and Switzerland are expected to attend.

All information and the opportunity to register at: www.markenfestival.com