Toy market news

Licensing International unleashes special report on the state of the licensing business

The licensing business is always evolving, and in an era of new growth, adaptation, and new opportunities (see: NFTs), it’s time to look at the state of the industry as a whole.

Today, Licensing International unleashed a Looking Forward: The State of the Licensing Business, a 30-page special report “that explores the trends, opportunities, and challenges facing the global licensing industry.” The deep dive into the business features insight from more than 35 brand licensing executives from around the world. Licensing International created the report in partnership with Miller Kaplan.

The new report delves into numerous hot topics, including the growth of video games, collectibles, and trading cards, along with the evolution of omnichannel retail, and a lot of under-the-hood revelations that will have a major impact on the industry moving forward.