Licensing veterans publish new licensing book

Long-time licensing veterans Greg Battersby and Danny Simon, members of Licensing International's Licensing Hall of Fame and previous authors of a number of licensing books, have launched their latest work, Fundamentals of Licensing. It is a guide on how to design, develop and manage a licensing program from start to finish for maximum profitability. The target audience is both newcomers and licensing veterans.

The book features contributions from over 20 licensing industry veterans and covers a variety of relevant topics, including data privacy, artificial intelligence, cyber liability, social media issues, retail consolidation, and a valuable royalty rate table. 

Source: www.licensinginternational.org