Little Brother Books signs contract with Morrisons & Lidl

Little Brother Books (LBB) has been chosen as the exclusive supplier of yearbooks to all Morrisons and Lidl stores in the UK and Ireland. The contract has been in place since the 2024 title offer, which went on sale back in September 2023.

As part of the agreement, LBB has supplied the two exclusive partners with its full range of leading children's annuals and created a bespoke POS package. The POS is strategically positioned at key points of in-store dwell time, as determined by LBB's many years of market expertise, and encourages impulse purchases by consumers.

Matthew Reynolds, MD at Little Brother Books, commented: “We are delighted to secure the exclusive support of Morrisons and Lidl for our annuals range this year. We have worked hard to give retailers the focus they are looking for in annuals, as they are a unique and specialist format that needs long-term planning, creative development and execution to get right. We have built a long and trusted status with many of our retail buyers and worked with them to deliver a successful Annuals promotion year on year with maximum sell-through.”

Source: www.toyworldmag.co.uk