Toy market news

Little Tikes expresses excitement over Little Baby Bum’s arrival on BBC iPlayer

Little Tikes has expressed its excitement at the launch of Little Baby Bum – the hit Moonbug Entertainment preschool series – on the BBC iPlayer this season, bringing the globally revered series to wider audiences across the UK.

The preschool toy specialist, Little Tikes has been working with the team behind Little Baby Bum for the last 18 months, developing and adding new toys to the increasing range, with hero products including the Wheels on the Bus Scoot, as well as the Bounce & Sing Buster and Twinkle the Star Plush.

From newborn stage through to toddler and pre-school years, little ones are always learning. Little Tikes continues to innovate in this area – creating iconic toys that stimulate and teach pre-school children, helping them to interact with the world around them as they reach developmental milestones.