L.O.L. Surprise!: The Skate Dance Movie premiered
L.O.L. Surprise!, the highly popular brand from toy and entertainment company MGA Entertainment (MGA), premiered L.O.L. Surprise! The Skate Dance Movie on Oct. 3 on YouTube Kids globally in English, French, and Spanish, as well as other languages on L.O.L. Surprise! localized channels. The premiere marked the brand’s commitment to building up young kids and recognizing them for what’s inside, versus external achievement, aligning with International Day of the Girl on October 11.
The movie incorporates themes of friendship, acceptance, passion, and trying your best. Ambitious Tween, Ali Dance, has a lead role in Skate Fest, and gets the lead in the ballet too. But when it turns out they’re happening the same day, she still commits to both! When it all becomes too much pressure, her friends help Ali find a new groove all her own.
A movie with a message
“In The Skate Dance Movie, Ali Dance learns to have fun again, blend the two things she loves, rather than trying to be perfect,” says Anne Parducci, Chief Content Officer at MGA Entertainment. “L.O.L. Surprise! is a refreshing counterbalance to the competitive ‘grit’ that many young achievers are faced with. The brand helps foster an internal dialogue that builds positive affirmations, sense of acceptance, and joy in trying new things – all through the power of play and kids’ entertainment.”
This wholesome message reaches Gen Alpha in the place they are most engaged: YouTube. In fact, according to Pew Research Center, 81% of all parents with children age 11 or younger say their child watches videos on YouTube, with 34% indicating that they do so regularly.
Encouraging kids
Throughout 2024, L.O.L. Surprise! is encouraging kids to ditch the “perfect” and discover “What’s Inside” with the movie’s release as well as new accessory and feature-rich dolls to aid in self-discovery, self-expression and playfulness. New this holiday season includes the Tweens Costume Surprise™ fashion dolls, which includes:
- Blind Packaging: This is the first time the brand offers fully blind packaging for a fashion doll versus the smaller Tots in L.O.L. Surprise! (Although the little ears on each package do denote which character is inside, so parents can easily choose their kids’ wishlist dolls.)
- Characters and Accessories Seen in L.O.L. Surprise!: The Skate Dance Movie: The collection includes four fan-favorite Tween characters, also featured in the movie, including an adorable inflatable pet costume, trendy new fashions, and more.
- Interactive Unboxing: An outrageously fun, experiential reveal includes multiple layers of surprise. Once you tear the perforated edge at the bottom of the packaging, simply lift the lid off the box and begin to see a large paper bag automatically inflate. Rip open the bag and discover which cute pet costume is inside. Next, find which beautiful Tween is hidden inside the costume itself by opening the Velcro in the back.