lululemon partners with Disney
lululemon and Disney announced the launch of their new limited-edition collection, inspired by both brands’ shared appreciation of wellbeing through joy, fun, and movement.
The 34-piece offering, which includes classic performance styles and casual favorites, features archival Disney graphics as well as elevated takes on imagery of Mickey Mouse & Minnie Mouse, blending the magic of Disney with the product innovation of lululemon.
Happily Ever Active
The companies are celebrating the collection through their “Happily Ever Active” campaign, encouraging guests to celebrate the joy of movement. Across social media, the campaign will feature lululemon Ambassadors – NBA Star Jordan Clarkson; Ice Dancer & Olympian Piper Giles; Runner and TV Personality Matt James; Olympian and Runner Colleen Quigley; and Peloton Instructor Cody Rigsby – as they showcase and celebrate their own personal forms of joy and movement alongside Mickey Mouse.
Collection available
The collection launched online globally at lululemon.com beginning November 12, with availability in lululemon stores on November 12 in North America and November 13 in Europe and Asia Pacific. Select pieces from the collection will also be available at DisneyStore.com, select Disney Stores in North America, select locations at Walt Disney World Resort, and in the near future at select locations at Disneyland Resort.