Toy market news

Macmillan Children’s Books to launch LEGO preschool books via Ameet publishing partnership

Macmillan Children’s Books has landed a new publishing partnership with AMEET Publishing and the global toy brand, LEGO, to launch a series of LEGO illustrated novelty board books for preschoolers.

The global deal will span all languages and was completed by Nicole Pearson, publishing director, brand and media, at Macmillan Children’s Books alongside Dan Shepherd, international sales and marketing director at AMEET.

The books will be based on the popular LEGO City brand and will tap into preschool topics such as Fire Station and Building Site, and will feature specially commissioned artwork. The series will launch in August this year with two titles in Macmillan Children’s Books’ Busy Book format. These will be followed by a seasonal Christmas title.

Macmillan’s best-selling Busy Book format sells all around the world and its popular push, pull and slide mechanisms allow young children to interact with the book in a fun and rewarding way. The books will promote the LEGO themes and values, encouraging imagination and creativity among children.