Mattel and Amazon MGM Studios announce Wednesday products

Mattel and Amazon MGM Studios have entered into a multi-year agreement for a new co-branded toy line based on the Netflix gothic series Wednesday.

Under the agreement, Mattel will design, manufacture and distribute Wednesday dolls and collectibles for its Monster High and Little People toy lines. Monster High in particular is a great fit for the entertainment brand, as both focus on high schools filled with monsters and supernatural creatures.

Wednesday products are set to go on sale worldwide next year.

Wednesday was released on Netflix in November 2022 and aired in more than 80 countries; shortly after its launch, the eight-part series became the most-watched English-language series on the platform.

Source: www.toyworldmag.co.uk