Mattel and Outright Games launch multi-year partnership

Mattel announced a multi-year strategic partnership with Outright Games, the leading publisher of family-friendly interactive entertainment. The partnership begins with three new games for all consoles and PC slated for release before the end of this year: Matchbox Driving Adventures, Monster High: Skulltimate Secrets, and Barbie Project Friendship.

Deepen engagement

Mattel’s partnership with Outright Games underscores its strategy to deepen engagement in the digital games sector, leveraging iconic brands to create compelling experiences for a global market. In 2023, Mattel Digital Games achieved a significant milestone, reaching 48 million monthly active players, driven by successes such as Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2: Turbocharged. As Mattel nears its 80th anniversary, the company is poised to expand its digital footprint by introducing more games across more platforms, resonating with fans of all ages.

"Mattel is moving full steam ahead in its commitment to delivering fun, innovative digital gaming experiences that will broaden the universe of its many beloved franchises for fans worldwide,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “A critical component of this strategy is choosing the right partners, which is why we’re very pleased to announce this multiyear partnership with Outright Games.”

Source: Mattel and Outright Games Launch Multi-Year Partnership to Create Series of Games for Console and PC