Mattel and Universal renew Jurassic World licensing partnership

Mattel and Universal Products & Experiences announced they have renewed their licensing partnership to produce toys inspired by the iconic Jurassic World franchise. Through the agreement, Mattel will continue as UP&E’s global toy licensee for Jurassic World action figures, playsets, roleplay, preschool, vehicles, games, and plush based on more than 30 years of franchise characters and stories as well as future content plans, including the all new Jurassic World film just announced for 2025, and the upcoming animated series – Jurassic World: Chaos Theory from Universal Pictures, DreamWorks Animation and Amblin Entertainment – which will be available on Netflix later this year.

Longstanding licensing partnership

The renewal builds upon a longstanding licensing partnership between Mattel and UP&E for toys celebrating globally beloved IP which also includes DreamWorks Animation's Trolls and Universal Pictures’ Fast & Furious.

Source: www.businesswird.com