Mattel Announces 80% of Global Games Portfolio Will be Colorblind Accessible

Mattel, Inc. announced that 80 percent of its global games portfolio will be colorblind accessible by the end of the year, and 90 percent in 2025, as part of its commitment to create more inclusive play experiences. This shift will include the Uno brand, the world’s #1 traditional game, and many more fan-favorites such as Phase 10, DOS, Blokus, and Tumblin’ Monkeys games.

Knowing that approximately 300 million people around the world experience some form of colorblindness, Mattel is working to break down barriers to game play and help advance awareness of those affected by colorblindness. When creating these recent portfolio-wide changes, Mattel partnered with several experts in the color vision deficiency field, consulted with individuals who experience colorblindness, including Mattel designers who themselves are colorblind, and developed custom solutions for games, such as patterns, tactile clues, and symbols, to ensure color was not the only way to differentiate cards or components. This also follows a revolutionary launch from the UNO line in 2017 with Uno ColorADD, that was specifically designed for the colorblind community.

Mattel Play It Forward Global Volunteer Week

This announcement coincides with Mattel Play It Forward Global Volunteer Week, June 24-28, which enables its iconic brands to give back to communities that need it most. Play It Forward is a designated period each year during which the Mattel global offices host a week of opportunities for employees to share their time and talent to support local nonprofits serving children and their families. This year, Mattel Games will be supporting Giant Uno decks and Tumblin' Monkey games to all children in attendance at activations taking place at Mattel headquarters.

Both games will feature the newly updated colorblind accessible features. In addition, all mobile versions of Mattel fan-favorite card games including UNO! Mobile, Phase 10 Mobile, and Skip-Bo Mobile will feature colorblind identificatio

Initiative into the start of summer camp season

In the spirit of this exciting initiative and leading into the start of summer camp season, Mattel Games will be donating colorblind accessible games to local YMCA summer camps across the U.S. The donation will serve as an important resource to celebrate this milestone and empower children to reach their full potential through inclusive play.

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