Mattel appoints Ken Wee as Executive Vice President and Chief Strategy Officer
Mattel announced that Ken Wee has joined the Company as Executive Vice President and Chief Strategy Officer. Wee reports to Ynon Kreiz, Chairman and CEO of Mattel.
Kreiz said: “We welcome Ken to our leadership team at an exciting point in the execution of our strategy to grow Mattel’s IP-driven toy business and expand our entertainment offering. Ken brings extensive experience in strategic planning, M&A, and corporate development gained in the gaming, technology and media sectors, which bodes well as we further our aim to unlock the full value of our IP outside the toy aisle and create long-term shareholder value.”
Accelerating growth
In this role, Wee oversees all aspects of strategic planning and corporate development for Mattel, including identifying opportunities to accelerate growth and profitability and optimize business performance.
Wee was previously the Chief Strategy Officer for video game publisher Activision Blizzard. In this capacity, Wee identified and executed on organic initiatives and M&A opportunities to grow the reach, engagement, and commercial success of Activision Blizzard's portfolio of franchises with over 400 million players, culminating in Microsoft's $69 billion acquisition of Activision Blizzard.