Mattel: Brian Fitzharris Senior Vice President and General Manager, Fisher-Price

Mattel announced that Brian Fitzharris has been appointed as Senior Vice President and General Manager of Fisher-Price, effective April 22, 2024. Fitzharris will lead the Fisher-Price Infant and Toddler Core brands and serve as leader of the company’s East Aurora, NY campus. Fitzharris will report to Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel. 

"We are thrilled to welcome Brian back to Mattel in this pivotal role at such an exciting time for Fisher-Price as we seek to strengthen our leadership position in this important category," said McKnight. "At 94 years young, Fisher-Price has so much more room to grow, and under Brian’s management, the future is bright. His expertise as an operating leader combined with a proven track record of product development, and launching and revitalizing brands bodes well for Fisher-Price's long-term growth and success." 

Fitzharris returns to Mattel following his most recent position as Chief Commercial Officer at PlayMonster, where he led the toy company’s Global Marketing and Sales teams.

Source: www.corporate.mattel.com