Toy market news

Mattel partners with PUMA for Masters of the Universe: Revelation sneakers

PUMA inked a deal with the toy and entertainment company for a limited edition run of sneakers inspired by Masters of the Universe: Revelation, the Netflix animated series from showrunner Kevin Smith.

Foot Locker is the exclusive destination for the He-Man Clyde and Skeletor Suede sneakers. Smith served as creative director on the collaboration that infuses Eternian style into iconic kicks.

toybook.com