Mattel promotes Krista Berger to Senior Vice President, Barbie and Head of Dolls

Mattel, Inc has promoted Krista Berger to Senior Vice President, Barbie and Head of Dolls. It was announced by Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to whom Berger reports.

In her new role, Krista Berger will lead Product and Brand Marketing for Mattel’s Dolls category globally. Berger’s career at Mattel began in the Dolls division, where she established a robust foundation of intellectual property, licensor management, and commercial expertise across the Dolls portfolio and the U.S. Barbie business. When Mattel acquired Mega Brands in 2014, Berger served as a key member of the integration team, leading the Mega strategic rebranding initiative that resulted in increased distribution and impressive double-digit sales growth in the construction category. In 2017, Berger returned to the Barbie team and helped drive record performance by increasing the toy business by over 60%. Notably, Berger’s vision and leadership played a pivotal role in the re-establishment of Barbie as the #1 global doll property.

Source: www.corporate.mattel.com