Mattel promotes Roberto Stanichi
Mattel has promoted Roberto Stanichi to Executive Vice President, Hot Wheels & Head of Vehicles and Building Sets. It was announced by Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to whom Stanichi reports.
Igniting the growth
In his most recent position as Senior Vice President, Hot Wheels and Global Head of Vehicles, Stanichi has been instrumental in defining the strategic foundation that ignited the growth for the Hot Wheels franchise. His insights-driven audience approach has established the brand as an iconic automotive franchise for kid and adult fans alike through product, content, digital gaming, and live experiences. In addition to helping Hot Wheels achieve the title of #1 selling toy in the world,* Stanichi and team have also led the Vehicles category to reach over $1.6B in gross billings for Mattel. Stanichi has also played an integral part in the development and ongoing performance of the animated series Hot Wheels Let’s Race, which recently launched its second season on Netflix and reached the platform’s Top 10 TV series in 27 countries.
Sustainability efforts
Stanichi has also played a crucial part in igniting Matchbox’s sustainability efforts and cementing Disney Pixar Cars as an evergreen brand. In his expanded role he now oversees the Thomas and Friends franchise and the Building Sets category, led by MEGA.