Mattel publishing accelerates growth with new global partnerships

As Mattel marks its 80th anniversary in 2025, the company continues to build on its legacy of creativity, innovation, and storytelling with a dynamic slate of new publishing partnerships - including a multi-title collaboration with Yoto, an expanded partnership with Tonies, and a newly announced partnership with TOKYOPOP to develop original manga-style graphic novels for Barbie and Hot Wheels, debuting globally in 2026. 

From immersive audio formats to original graphic novels, Mattel Publishing is deepening fan engagement and delivering fresh experiences across its world-class brand portfolio: 

• American Girl x Yoto (North America)
   
• Thomas & Friends x Yoto
   
• Hot Wheels x Yoto
   
• Thomas & Friends x Tonies
   
• Thomas & Friends x Faba (Italy, France, Spain)
   
• Barbie x Ravensburger (Germany)
  Find more detailed information in the source description.

Source: www.corporate.mattel.com