Mattel’s Chief Franchise Officer Josh Silverman held a keynote at MIPJUNIOR 2024

 Josh Silverman, Chief Franchise Officer of Mattel keynote at the 32nd International Kids Screenings & Co-production Market in Cannes.

Beyond the Toy Box

Silverman took to the stage on Sunday 20 October for the 2024 MIPJUNIOR programme ‘Expand Your Playground’ which draws on the Kids industry’s enduring ability to innovate and transform. In a session titled Beyond the Toy Box: Shaping the Future of Play, Silverman explored reaching new audiences and platforms, Mattel’s approach to play, and how the company’s expanding entertainment slate connects with fans worldwide as it approaches its eighth decade. Silverman will also share timely insights behind the upcoming reimagining of the iconic purple dinosaur, Barney, and how Mattel’s full franchise ecosystem will be leveraged in bringing the all-new Barney's World series to life.

Background information 

The flagship entertainment content market for the international TV industry, MIPCOM CANNES was attended by over 11,000 delegates from over 100 countries in 2023. The 40th edition takes place in Cannes 21-24 October 2024.

Source: https://www.mipjunior.com/content/dam/sitebuilder/rm/mipjunior/2024/pdf/PR-Josh-Silverman-MATTEL.pdf