Maurizio Distefano appointed as licensing agency for Care Bears in Italy

Maurizio Distefano Licensing has been appointed as the new licensing agency for Cloudco's Care Bears in Italy. 

With the launch of plush toys coming to market in Italy in the first quarter of 2025, Cloudco Entertainment aims to expand its partnerships and reach a wider audience to capitalize on the nostalgic appeal of parents and attract new fans through innovative games.

Maurizio Distefano, President of Maurizio Distefano Licensing, shared his enthusiasm: “We are thrilled to represent the beloved Care Bears property in Italy. With its dual appeal of the classic brand and the new Unlock the Magic look, Care Bears fits perfectly with different targets and product categories. The rich style guides offer unlimited possibilities for development and align with new market trends every year.”

Source: www.licensinginternational.org