Toy market news

Melisa Fuhr tapped to lead ZAG’s new office in Argentina

The international expansion of ZAG continues with the opening of a new office in Argentina

The new office in Buenos Aires is being led by Melisa Fuhr, director of licensing and retail for South America. Fuhr also leads operations for Chile and Peru and reports to Angela Cortez, vice president of licensing and consumer products for Latin America.

In her new role, Fuhr will work to build and expand merchandising and licensing efforts for the ZAG Heroez portfolio - including Miraculous - Tales of Ladybug and Cat Noir and Ghostforce - across Argentina, Bolivia, Paraguay, and Uruguay.