Men’s UEFA EURO 2024 spending report

According to the “Mens's UEFA EUro 2024 Spending Report” by VoucherCodes.co.uk, the soccer spectacle will generate £2.75 billion for retailers and restaurants during the men's soccer tournament.

From TVs to drinks, snacks, jerseys and barbecue accessories. In all sectors, there is a high willingness to spend money to watch the games in a good atmosphere. 

The report shows that 35.4 million fans are expected to watch the tournament at home, in bars, pubs and restaurants.

Of these viewers, 30.7 million consumers will watch at least one game from the comfort of their own home.

UK retailers can expect 23.6 million shoppers who will generate £2.1 billion in sales. That's £0.5 billion or 31% more than the 2022 World Cup. 

Source: www.vouchercodes.co.uk