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Spielwarenmesse is a specialised trade fair.
For this reason, admission tickets can only be purchased if you are a trade professional. Persons under 16 years of age will not be admitted – excluding children up to the age of 6 months accompanied by an approved fair participant.

Please keep in mind that our tickets are available only online, meaning that admission tickets will not be sold at the venue. 

Please note:Wheeled luggage, suitcases, large bags and the like must be left in the cloakroom.

Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

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Merlin Entertainments and Mojang Studios join forces for location-based attractions

Merlin Entertainments, a world leader in branded entertainment destinations, has announced “Adventures Made Real”: a new, global strategic partnership with Mojang Studios, the creator of Minecraft, the best-selling video game of all time. The collaboration will bring Minecraft adventures to life in the real world through immersive and interactive entertainment attractions in fixed locations around the globe. It will create new and exciting ways to immerse yourself in the physical Minecraft world including digitally enabled real-life experiences, as well as the creation of touchpoints that will allow guests to unlock exclusive in-game content to continue their gaming journey.

Huge investment 

Merlin will be investing in excess of £85 million ($110 million) in the first two attractions, which will be launching in the US and the UK between 2026 and 2027. This will include the development of first-of-its-kind concepts for Minecraft-themed guest accommodation, retail, and food & beverage, alongside exciting experiences – including a Minecraft-themed ride – at Merlin locations in these two countries. Longer-term, Merlin will expand these experiences to other destinations globally.

The creative collaboration and development of these cross-reality experiences between Merlin Magic Making and Mojang Studios teams will ensure authenticity in all features.

Working with leading IP brands

This collaboration aligns with Merlin’s strategy to engage and work with leading IP and brands across its estate, establishing successful partnerships to bring these to life in key locations across the world. This is Merlin’s first global partnership with a gaming brand.

Source: https://www.merlinentertainments.biz/newsroom/news-releases/2024/merlin-minecraft-in-real-life/ 

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