Merlin Entertainments and Mojang Studios: working on location-based attractions

Merlin Entertainments has announced 'Adventures Made Real': a new global strategic partnership with Mojang Studios, the creator of Minecraft, the best-selling video game of all time. The collaboration will bring Minecraft adventures to life in the real world through immersive and interactive entertainment attractions at fixed locations around the globe. New and exciting ways to immerse themselves in the physical Minecraft world will be created, including digital real-world experiences and the creation of touchpoints that allow guests to unlock exclusive in-game content to continue their gaming journey.

First two attractions launching in the US and the UK

Merlin will be investing in excess of £85 million ($110 million) in the first two attractions, which will be launching in the US and the UK between 2026 and 2027. This will include the development of first-of-its-kind concepts for Minecraft-themed guest accommodation, retail, and food & beverage, alongside exciting experiences – including a Minecraft-themed ride – at Merlin locations in these two countries. Longer-term, Merlin will expand these experiences to other destinations globally.

Work with leading IP and brands

The creative collaboration and development of these cross-reality experiences between Merlin Magic Making and Mojang Studios teams will ensure authenticity in all features.

This collaboration aligns with Merlin’s strategy to engage and work with leading IP and brands across its estate, establishing successful partnerships to bring these to life in key locations across the world. This is Merlin’s first global partnership with a gaming brand.

Source: https://www.merlinentertainments.biz/newsroom/news-releases/2024/merlin-minecraft-in-real-life/