12:03 h / 2021/09/14
According to The NPD Group data, the L.O.L. Surprise brand made up four of the top five items in the Dolls category.
MGA Entertainment looks set to dominate the toy market once again ahead of the key Christmas season. According to The NPD Group, MGAE’s leading L.O.L. Surprise! brand was the No.1 selling toy property for August in the UK, as well as the No.1 property within the Dolls supercategory.