18:27 h / 2021/02/23
Minecraft continues to be a blockbuster gaming franchise and this year Microsoft and Mattel are extending the brand further into the toy aisles with a fresh assortment of new products.
The Minecraft 3.25-inch Core Figure Assortment gets a refresh with a new collection of articulated figures that have been designed in the game’s signature pixelated design. Kids ages 6 and up can collect a variety of familiar characters, each of which comes packed with two papercraft blocks and a signature accessory.
Minecraft Minecart Mayhem is an all-new action set that comes with a 3.25-inch Steve figure, eight papercraft blocks, a Minecart, and a launcher. Kids can load Steve into the Minecart, hit the launcher, and send the iconic pixel man speeding into action.
To further extend the fun, Mattel is offering printable Minecraft-style track segments that parents can download from the Mattel Playroom website for kids to assemble into their own custom Minecraft Railway layouts.
The spring toy launches join a growing collection of game-accurate playsets, collectible figures, and roleplay items that are available now.