Toy market news

Mighty Jaxx appoints Alex Neal to spearhead European expansion

Mighty Jaxx, the Singapore-based designer and manufacturer of tech-enabled collectibles and lifestyle products, has announced the appointment of Alex Neal as its Managing Director (Europe) to expand its licensing and retail business across the UK and continental Europe.

Based in London, Alex is an industry executive who brings a wealth of operational experience to Mighty Jaxx, of which the last 15 years was spent at licensed collectible company Eaglemoss, where he served as Managing Director and oversaw the company’s global performance of e-commerce and retail business channels - incorporating end-to-end business functions and overseeing a team of 70 across five countries with a £50m turnover.

Alex will be responsible for the strategy and growth of Mighty Jaxx across the UK and continental Europe, together with a team that he will build and lead. As part of his remit, Alex will spearhead Mighty Jaxx’s on/offline retail strategy while also actively overseeing the prospecting and pitching process as he works to secure new licenses and collaboration opportunities and strengthen the Company’s brand development in the region.

This latest geographical expansion is part of a long-term growth strategy that has already seen China, North America and Southeast Asia form the largest contributors to Mighty Jaxx’s yearly revenue.

To further contribute to its global licensing portfolio that already includes the likes of Formula 1, Hasbro, Toei Animation, Warner Brothers, among others, Mighty Jaxx is looking to collaborate with brands / properties in technology, entertainment, music, art, fashion, and streetwear, putting the Company in prime position to continue creating innovative and fully immersive products across different subcultures.