Millimages expands operations in Latin America  

Millimages is planning several new licensing agreements and the distribution of content in Latin America for its popular animated series.

This will be implemented by the Latin American license network Tycoon Enterprises, which will represent the Molang brand in Mexico. IMC will extend its existing representation for the brand in Argentina to the rest of Central and South America.

Molang fans in Mexico

There is an unequivocal love for Korean Kawaii-style properties among our millennial and Gen-Z consumers, and Mexican Molang fans are already legion," said Tycoon VP, Dalia Benbassat. "We are certain Molang represents a magical opportunity for top retailers in the fashion, gift and houseware sectors, and we can't wait to see our first lines of merchandise hit shelves!"

In Mexico, license partnerships have already been signed for children's apparel with Molang motifs by E-Fashion and back-to-school products by American Bags.

Carnival Design has also signed a contract for Molang toys, novelties and party goods to be distributed throughout Latin America.

In addition, the Molang TV series has been broadcast throughout the region on TV Azteca, Disney Junior, TV Cultura, Pluto, Kidoodle, TV Brazil and Amazon.

The streaming platform Globoplay has taken over distribution for the fourth season in Brazil. 

Source: www.thelicensingletter.com