Minecraft enters into the Australian food and beverage category

For the first time, Minecraft is entering the Australian food and beverage category with a range of flavored dairy products from Norco Co-operative, Australia's oldest dairy co-operative.

New dairy drinks

The 4 new Norco-Minecraft dairy drinks are served in a new 375ml single serve size and are more delicious and sustainable than a 'pail of milk'. They are available now in Woolworths, Coles and independent supermarkets.

The four flavors are sugar-free and lactose-free and were inspired by the popular game.

The 4 available flavors

• Choc Charger
• Lime Lightning
• Strawberry Slam
• Caramel Chug

“Norco shares with Minecraft a mission to build a better world, through the sustainability of the dairy industry, producing award-winning milk and creative innovation.  We hope Minecraft fans enjoy exploring the world of flavour we have created,” said Ben Menzies, Norco general manager of Commercial and Strategy (…).“

Source: www.foodmag.com.au/minecraft-video-game-enters-australian-food-and-beverage-sectors/