MINISO launches Vietnam's first Sanrio characters-themed store
MINISO, the renowned global lifestyle brand, proudly announces the grand opening of its first Sanrio characters-themed store in Vietnam, marking the second of its kind in Southeast Asia. Following the success of the initial Sanrio characters-themed store in Indonesia in 2023, the new store in Ho Chi Minh City represents a significant milestone in the brand's expansion across the region. Strategically timed to coincide with Vietnam's National Day holiday, the store promises to bring the beloved Sanrio characters closer to Vietnamese fans with an exciting range of exclusive products and experiences.
Van Hanh Mall in Ho Chi Minh City
The new MINISO store is strategically located on the third floor of Van Hanh Mall, the largest shopping center in Ho Chi Minh City's District 10, benefiting from high visibility and foot traffic due to its prime location at the escalator entrance. This space, also a previously home to successful launches of other globally well-known IP products, is known for its record-breaking sales, which underscoring the potential for success at this location. This time, the opening of the Sanrio characters-themed store has once again shattered the daily sales records for MINISO stores in Vietnam.
Around 400 exclusive Sanrio characters-themed SKUs
As the MINISO store with the most extensive range of Sanrio characters-themed products in Vietnam, the new store offers around 400 exclusive Sanrio characters-themed SKUs. These include popular items such as blind boxes, fashion accessories, aromatherapy products, plastic cups, and more, catering to the diverse preferences of local consumers. This variety ensures that fans of all ages can find something special, making the store a must-visit destination for Sanrio enthusiasts.
Building on Success and Expanding Horizons
MINISO has consistently gained popularity in Vietnam through its innovative IP co-branded products and innovative stores, which have resonated strongly with local consumers. Previous collaborations, have enjoyed widespread success, further establishing MINISO as a beloved brand in the market.
With over 80 stores across nearly 30 provinces in Vietnam, including major cities like Hanoi, Ho Chi Minh City, Hai Phong, and Da Nang, MINISO is committed to expanding its footprint even further. Focusing on first-tier business locations, the brand has ambitious plans to continue its expansion in Vietnam, with more IP collaborations and category upgrades on the horizon.
As MINISO continues to grow, it remains dedicated to enhancing the shopping experience for its customers, offering high-quality products and unforgettable moments that resonate with the local community.