MINISO opens first Sanrio-themed store in Australia
MINISO, has opened its first Sanrio store in Australia. The store, located on George Street in Sydney, is the brand's first Sanrio themed store in Australia and its first flagship in the country. With over 2,500 items and an area of approximately 300 square meters, this new store will bring a brand new and joyful shopping experience to the Australian market.
New flagship store
The new flagship store, with its impressive Sanrio themed frontage and dedicated Sanrio zones, is an example of MINISO's IP strategy. IP products make up more than 70% of the range, with almost 30% made up of popular Sanrio characters such as Kuromi, Melody and Cinnamoroll, including popular items such as blind boxes and nightlights. Customers can also find popular IP items from Disney, BT21, Loopy and others, making the store a must-visit for all fans of these popular characters. The sales performance of this store during the opening weekend set a new record for the highest sales per square meter among all MINISO stores.