Ministry of Defense and IMG renew multi-year contract

The UK Ministry of Defense has renewed its global licensing agreement with IMG in a multi-year deal.

Under the new agreement, IMG and the MoD will continue to work together to develop a comprehensive range of officially licensed products for the UK Armed Forces, including the British Army, Royal Navy and Royal Air Force.

Since 2009, IMG has been using its unique set of logos, badges and brand assets to facilitate strategic product collaborations in national and international markets.

“Over the last 14 years, we have worked with a broad selection of local and international licensees to carefully curate a programme that reflects the brand’s legacy while extending it to new product verticals, demographics and markets around the world.

“We look forward to building on our long-term partnership and unlocking additional exciting opportunities.”, said Tim Smith, svp of licensing at IMG.

Source: www.licensingsource.net