Miraculous Corp appoints Big Picture Licensing for Miraculous Brand Expansion
Miraculous Corp has appointed Big Picture Licensing as its consulting partner to represent the globally adored Miraculous superhero franchise in the UK and Eire.
Set against the backdrop of modern-day Paris, the Miraculous – Tales of Ladybug and Cat Noir TV series follows Marinette and Adrien in their dual lives as Ladybug and Cat Noir, balancing superhero responsibilities with the everyday challenges of teenage life.
Celebrating its 10th anniversary
Celebrating its 10th anniversary next year, Miraculous is poised for significant growth under the leadership of a dynamic new management team led by Andy Yeatman, CEO of Miraculous Corp USA and Global Operations. Roz Nowicki serves as the Global Head of Consumer Products, Ashley Depp was recently appointed as SVP, Marketing and Franchise, and Maria Doolan is Head of Content Partnerships and Distribution. The company is gearing up to delight fans with new Miraculous seasons, spin-off characters, special TV events, immersive digital experiences, and a highly anticipated second animated feature. Season six of the series will launch early next year and season seven is in production for 2026.
Unstoppable momentum
“Since its launch, Miraculous has gained unstoppable momentum, captivating audiences worldwide,” commented Miraculous Corp’s VP of Licensing for Europe, Luca Bonnechi. “As we celebrate the brand’s milestone 10th anniversary next year and the highly anticipated launch of season six, we are thrilled to deepen fan engagement through an enriched consumer products program in the UK and Eire. We look forward to collaborating with Dan Frugtniet and his team, as well as our trusted partners, to elevate the Miraculous experience.”
Longstanding European partner
Current UK toy partners include Bandai UK, the distributor of toys from master toy partner Playmates Toys, and Playmobil. Rubies is the brand’s longstanding European partner for costumes. Publishing partners include Kennedy for magazines and Redan for compilation publishing in Skoodle and Sparkle World. Poetic Brands is the licensee for soft lines; and William Lamb Group is the partner for back-to-school products and footwear. Ferrero, bip, Surprise Drinks and Kandiz are partners in the food and beverage space. Specialty retailers include Smyths, Toymaster, and Next; mass retailers include Tesco, Asda, Sainsbury’s, Argos, and John Lewis.
Source: Press Release Big Picture Licensing