Miraculous: Ladybug & Cat Noir Adventure debuts in Mexico City
The Miraculous franchise is expanding its presence in the immersive entertainment space with the world premiere of “Miraculous: Ladybug & Cat Noir Adventure,” launching in Mexico City on Apr. 10. Developed by Fever, in collaboration with Miraculous Corp, the experience marks a strategic step in leveraging location-based entertainment (LBE) to enhance audience engagement for the Miraculous brand.
One-of-a-kind adventure
Each participant will become a vital part of the mission in this one-of-a-kind Miraculous adventure, set to run throughout the year to celebrate the brand’s 10th anniversary at Parque Las Antenas, a premier shopping and entertainment destination in Mexico City. Given Latin America’s strong Miraculous fanbase, Mexico City was strategically chosen for the global premiere.
“The launch of ‘Miraculous: Ladybug & Cat Noir Adventure’ is a defining moment for the brand and our vision for multi-platform expansion,” says Eva Rodriguez, global licensing director, location-based entertainment, Miraculous Corp. “As the demand for experiential entertainment grows, this activation reinforces our strategy to deepen audience engagement through innovative, interactive experiences. We are delighted to partner with Fever to bring this beloved franchise to life in an entirely new way.”
Designed for families
Designed for families and younger audiences (ages 4 to 14), the 90-minute adventure will allow visitors to enter the Miraculous universe, embarking on a mission alongside Ladybug and Cat Noir to save Paris from the villain Hawk Moth. Each participant will receive a Miraculous mask and a special device to help them collect Akumas, uncover clues, and unlock new superpowers by working as a team. Racing against the clock, they will explore iconic landmarks such as the Eiffel Tower, Arc de Triomphe, Louvre Museum, and the Seine River, completing challenges to achieve their mission.
Source: www.miraculousladybug.com/miraculous-ladybug-cat-noir-adventure-debuts-in-mexico-city/