MoEa and Smiley Future Positive launch sustainable sneaker collaboration

Sustainable sneaker brand MoEa has announced a collaboration with Smiley Future Positive to launch a new collection that focuses on optimism and eco-friendly innovation. 

Sustainability over fast fashion

MoEa has set itself the task of questioning the changing consumer behavior of the last 5 decades and moving away from fast trends and harmful raw materials. As part of this, the brand has made it their mission to switch to fuel-free, animal-free and compostable materials while caring for the planet and all its inhabitants. They are committed to producing sneakers with the lowest possible carbon footprint - from laces to soles.

Three limited-edition models

The collaboration focuses on three limited-edition sneaker models: the GEN1, GEN7 and GEN8. All models are made from plant-based materials such as grape, cactus, apple, corn and pineapple skins. This partnership celebrates optimism, sustainability and innovation and reflects the shared vision of both brands to create a brighter, more responsible future.

Source: https://www.brandora.de/news/moea-and-smiley-r-future-positive-join-forces