Moonbug and Spin Master forge alliance
Moonbug Entertainment, a part of Candle Media, and Spin Master a leading global children's entertainment company, announced an innovative, strategic global alliance based on a shared vision of creating exceptional kids' content, products and experiences and making it accessible to audiences around the world.
Leveraging the powerful capabilities of both partners
The agreement leverages the powerful capabilities of both companies and will maximize audience growth across a mix of product and content, encompassing licensing, content production and targeted media placement for some of Moonbug and Spin Master's most iconic brands.
Blippi and Little Angel
This strategic alliance will focus on elevating the intellectual property (IP) of both companies, with Spin Master lending its global expertise in preschool product development and distribution as the global master toy licensee for two of Moonbug's IPs, Blippi and Little Angel.
Source: www.spinmaster.com