Toy market news

Moonbug Entertainment taps Brand Energy as licensing agent for French market

Moonbug Entertainment has appointed Brand Energy to represent the licensing rights of its portfolio of children’s entertainment properties across France, spanning CoComelon, Blippi, and Morphle.

Under the deal, the Paris-based agency will be in charge of finding local partners to develop licensed products under Moonbug brands as well as assist Moonbug with the promotion of the studio’s global and pan-European partners in the French market.