Toy market news

Moonpig ties up with Lego for biggest ever brand launch


Lego gifts are now available for Moonpig customers via the website which has adopted a bespoke makeover to mark the launch.

Moonpig has announced the biggest brand launch to date on its website, making Lego gifts available for its millions of customers. Moonpig has never launched so many new gifts from one brand before, but has revealed that the extensive partnership will pave the way for many more to come.

Moonpig says that it aims to make birthday gift shopping a breeze with curated options for big kids and little kids alike. The all-new Lego range features 13 different themes, with over 50 products to cover every gifting occassion, ranging from a little one’s first Duplo Lego set, Marvel Lego figures for mini superheroes, or an Architecture building set for more advanced buliders who like a challenge.

The range includes a wide variety of gifting options for customers, who can select from collections including Lego Duplo for toddlers, Lego City and Lego Friends for the younger generations, Lego Harry Potter, SuperHeroes and Star Wars for movie fans and wannabe wizards and witches, and Lego Architecture for the big-kids-at-heart.

Moonpig launched the new brand with bespoke site looks. Visitors will enjoy a dedicated landing page as well as content all around the site to showcase the extensive range. The online retailer says it has the ambition to grow the offer even further throughout the year.

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