Moose Toys enters phase two of strategic growth plan
Moose Toys is on a mission to expand and meet the ever-increasing demand for its toys with the creation of four strategic senior leadership roles. These new positions were created to propel the company forward across several key areas: develop and nurture long term Moose-owned brands like ten year evergreen Little Live Pets, further expand its booming partner-brands business, which includes Bluey and Despicable Me 4 amongst others, and continue to build its burgeoning games portfolio.
Joining Moose in its mission and vision are proven industry veterans John Coyne, chief Brand officer; Craig Drobis, global general manage, Licensed and Preschool: Deirdre Cross, senior vice president of Games and Stephen Davis, Entertainment and Franchise advisor.
John Coyne
As chief brand officer, John Coyne is tasked with the development of long-term Moose-owned brands, further expanding its portfolio of top-tier licensed brands and developing entertainment-backed franchises.
Craig Drobis
Leading the expansion of the existing Moose partner brand portfolio is Craig Drobis. As global general manager, Craig is tasked with driving best in class execution in product development and consumer marketing, ensuring delivery of Moose WOW innovation and creating incremental category expansion opportunities.
Deirdre Cross
Tapped to grow Moose Toys’ rapidly expanding Games division as senior vice president of Games, Deirdre Cross will build and run a Seattle-based studio which will create innovative new games for Moose. She joins Moose from Funko Games where she served as the general manager and head of the brand.
Stephen Davis
Stephen Davis, who has served on the Moose Board of Advisors, will now focus in his role as an advisor to supersize Moose’s entertainment initiatives. In his advisory capacity, Stephen will manage the Moose entertainment and franchise team, and all current and future content-related initiatives.