Moose Toys’ newest innovations hit #1

According to Circana, Moose Toys can enjoy a double top ranking in October. The two awards relate to the toy manufacturer's original innovations. Sales sensation Cookeez Makery was the fastest-growing new brand*1 in the overall market this month, and Beast Lab took the #1 spot for action figure playsets and accessories and the #5 spot for fastest-growing new brand #2 in the overall market in its first full month on shelves.

Gaining momentum

"Moose innovation and signature 'WOW' is behind the near overnight successes of Cookeez Makery and Beast Lab. Achievements like this serve as another proof point that Moose is making great strides in reaching our Big Hairy Audacious Goal of being known as the world's most innovative toy company," said Ronnie Frankowski, global president, Moose Toys. "The incredible popularity of these two new brands puts a bold underscore on Moose's strategy to disrupt the toy aisle across multiple categories. Our original IP brands have been steadily gaining momentum in action figures and our 'surprise inside' multi-layered playsets, like Cookeez Makery, have been a tremendous success for us."

Source: www.prnewswire.com